Fake It Till You Make It

Although life can bless you with some great physical attributes... it can also deprive you of others. As we all know, the Lord giveth and the Lord taketh the fuck away. Luckily there are products and treatments out there that give us the chance to makeup and fakeup... and I'm not talking filters.

Behind The Brand | Too Faced

Date of Birth: 1998

Founding Fathers: Jerrod Blandino and Jeremy Johnson

History: Jerrod and Jeremy's love affair with cosmetics began when they both started working on makeup counters - Jerrod for Estee Lauder, Armani and Chanel and Jeremy for Estee Lauder. It was through working one-on-one with clients that enabled both boys to see the transformative power makeup had on women. This inspired them to create there own cosmetics line but, unlike the ones that existed in the late 90's, Jerrod and Jeremy wanted to create a brand that broke the rules, brought femininity back to cosmetics and injected fun into the industry.

AW17/18 Trend Focus | Washed

The Washed beauty trend, aptly named by the good folks at M.A.C Cosmetics, was plastered across the runways during AW17/18 fashion week. I'm talking Missoni, Dior, Emilia Wickstead, Erdem, Proenza Schouler, Burberry and Lavin to name just a few.

The Washed makeup trend is beyond beautiful and the best thing about it? It couldn't be easier to achieve.

Weekly Worship: Too Faced, Magnitone & Benefit

There are quite a few products I've been loving these last few weeks and the first comes courtesy of Benefit. The San Fan beauty brand recently launched a new concealer collection that provides cover-up for all types of girls - from those with dry eyes to those lucky bitches that only require minimal coverage. As I have dark circles that I fucking hate, I was all up for putting the Boi-ing Brightening Concealer through its paces.