This year BabyBjörn celebrates its 50th birthday, marking 50 years of closeness with its world famous baby carriers.
Babywearing has been at the core of Swedish family-owned company since its inception. BabyBjörn founders, Lillemor and Björn Jakobson, recognised the importance of closeness for little babies, understanding that the soothing and comforting feeling of being close to a parent creates secure connections and strong attachments. This instinctive knowledge, coupled with advice from medical experts, led the duo to create BabyBjörn's first baby carrier, Close to Heart, in 1973.