Beauty Backstory | Aurelia

Aurelia London is a a multi award-winning skincare brand that utilises the power of advanced probiotic to dramatically improve all major skin concerns.The British brand was founded in 2013 by Claire Vero, a global pharmaceutical and dermatology expert. Clare founded Aurelia with an aim to create highly effective, transformational probiotic skincare, that is made in Britain, with the purest of ingredients sourced sustainably from around the world.

What The f**k Are Probiotics?

In super simple terms, probiotics are strains of friendly bacteria that are naturally found in the body. Although probiotics are found naturally, they are also found in certain foods and supplements. They are celebrated for their ability to maintain great gut health and a strong immune system. Now, you will often hear the word prebiotic alongside probiotics - making the whole thing even more confusing. However, prebiotics are just carbohydrates (mostly fibre) that feed probiotics, enabling them to go about their business and keep your body healthy AF. I will do a post on prebiotic skincare soon, don't worry, girl...

Interview: Claire Vero | Founder Of Aurelia

Global pharmaceutical and dermatology expert Claire Vero knows a thing or two about skincare. Having had an successful career at GlaxoSmithKline, one of the world’s leading global pharmaceutical and consumer healthcare companies, Claire was inspired to create Aurelia, a scientific, BioOrganic, age preventative skincare line. If you haven't experienced Aurelia by now, you really need to!

I recently got the chance to grill Claire on all things hair and beauty. Here's how it went down...

Probiotic Skincare

Probiotic skincare is one of the big beauty trends of 2017. Although several probiotic skincare products exist, it's an ingredient I've known little about...until now.

Ingredients 101: Kigelia Africana

Natural or Synthetic: Natural

Origin: Kigelia Africana is extracted from the bark, roots and fruits of the Kigelia Africana tree. The Kigelia Africana is part of the Bignoniaceae family and is often referred to as the 'Sausage Tree'.

Location: The Kigelia Africana grows throughout tropical Africa.

Beauty Benefits: Kigelia Africana has anti-bacterial and anti-fungal properties and it has been used as a healing agent for centuries. It is also great for reducing inflammation and redness. However this amazing ingredient is most loved for its ability to tighten and firm the skin! And that's not the only thing it firms - women in southern parts of Africa are known to use the fruit of the Kigelia Africana on their breasts as a firming treatment!

Warnings: Kigelia Africana is safe to use topically.

Found in: The Aurelia Miracle Cleanser 120ml (£34.00 urbanretreat.co.uk / $53.00 net-a-porter.com). This aromatic cleanser removes makeup and dirt completely, whilst keeping skin hydrated and soft. Hardly any product is needed per use and it smells divine!