Saturday 24 June 2023

L’Oréal Professionnel Paris | Metal Detox

I want to introduce you all to a revolutionary haircare collection from L’Oréal Professionnel Paris, that took seven years of extensive research to create, to correct a problem you probably never new existed... metal.

Through collaborating with scientists from the University of Ioannina in Greece, hair experts and scientists at L'Oréal discovered that metal particles - that find their way into our water due to pipeline erosion - have a harmful effect on our hair. Wash after wash, these metal particles accumulate inside the hair fibre and affect all hair types, especially porous. In addition to increasing the risk of breakage, metal reacts with the key active ingredients found in colour and bleach products, causing unreliable colour results.

To counteract this, the scientists at L'Oréal focused on developing a powerful remedy for tacking the unwanted effects of metal particles in the hair. Drawing on their extensive scientific knowledge of hair, formulation, and active ingredients, they introduced Glicoamine - an innovative, patented molecule with exceptional properties. Glicoamine is remarkably small in size, allowing it to penetrate deep into the hair fiber. Once inside, it selectively targets metal particles, even when they are sparsely distributed, thanks to its remarkable chelating properties.
The introduction of Glicoamine marked a true scientific breakthrough. For the first time, it became possible to develop products that neutralise the metal present inside the hair, effectively detoxifying it and ensuring a more reliable, consistent, and long-lasting hair colour result.

The Metal Detox collection is currently made up of an Anti-Metal Cleansing Cream Shampoo, Anti-Deposit Protector Mask, Leave-in Hair Cream, and Anti-deposit Protector Concentrated Hair Oil. Each product in the range promises to perfect colour and create fresh-from-the-salon results after every wash. Formulated with nourishing ingredients, the complete collection also repairs hair and prevents further damage, ensuring locks remain healthy and glossy. The collection ranges from £26 to £28 and is available from

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