Monday 10 March 2014

Behind The Brand: Lancôme

Date of Birth: 1935

Founder: Armand Petitjean

History: Lancôme began as a fragrance house created by Armand Petitjean. Mr Petitjean started the business at the impressive age of 50, launching five fragrances at once. He wanted to create a beauty brand that encapsulated French elegance and share it with the world. Even the brand's name was inspired by the ruins of a French castle, Le Château de Lancôme - the roses in the area also inspired the company’s symbol of the single golden rose.

After the success of Lancôme perfumes, Petitjean moved into the skincare arena, creating a multi-tasking repair cream called Nutrix - a product that is still available today! In 1938, Lancôme extended its beauty offering further by creating a makeup range - helping to transform it into the brand we know and love today.

Years later, when Mr Petitjean was asked why he created Lancôme, he replied, “Because I had seen that two American brands had taken control of the beauty industry. A French brand should be up alongside them”.

Lancôme was acquired by L'Oréal in 1964.

Lancôme History
Armand Petitjean
USP: Lancôme is all about positive beauty - this is why the brand continues to choose charismatic and accomplished female celebrities as brand ambassadors. The likes of Julia Roberts, Kate Winslet, Penélope Cruz and Emma Watson have been the face of Lancôme and they are all beautiful, down to earth icons that women can relate to.

Motto: "Empowering all women to achieve Beauty, Femininity & French Elegance"

Offerings: Lancôme offers everything from fragrances and foundations to lipsticks and night creams.

Lancôme Emma Watson

Hero Products: Hypnose Mascara, Genifique Repair Youth Activating Night Cream, Teint Miracle Foundation, Juicy Tubes and Trésor Eau de Parfum.

Availability: Lancôme is available in all corners of the globe. If you are based in the US, you can find Lancôme in Sephora, Saks Fifth Avenue and Bloomingdales. If you reside in the UK, Lancôme can be found at Boots, House of Fraser and Debenhams.


Price Points

Foundations: Up to £36.50/$65.00

Single Eye Shadows: Up to £18.50/$25.00

Blushers: Up to £27.00/$42.00

Lipsticks: Up to £22.00/$30.00

Skincare: Up to £250.00/$360.00

Fragrances: Up to £78.00/$100.00

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