Saturday, 31 October 2015

Behind The Brand: Bobbi Brown


Date of Birth: 1990

Founder: Bobbi Brown

History: In 1990 make-up artist Bobbi Brown worked with a chemist to create 10 natural looking, wearable lipstick shades. The essential line of lipsticks launched in New York’s Bergdorf Goodman in 1991. Bobbi hoped to sell 100 lipsticks during her first month at Bergdorf's, however she ended up selling 100 during her first day! The successful range began to expand in 1992, when Bobbi Brown was the first cosmetics company to create yellow-toned shades of foundation sticks. From there the brand continued to grow in popularity and was eventually sold to Estée Lauder Companies in 1995, with Queen Bobbi retaining creative control of the brand.


USP: Bobbi Brown provides real beauty for real women. It doesn't care for wild throwaway makeup trends or novelty products. It simply creates quality beauty products that are designed to enhance a woman’s natural beauty.

Motto: “Women want to look and feel like themselves, only prettier and more confident”

Giving Back: Bobbi Brown donate considerable funds and support to two great organisations. The first is Dress For Success, a charity that aims to "promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools". The second is the Broome Street Academy, a tuition-free public charter high school.

Offerings: Bobbi Brown create everything from eye shadows and makeup tools, to moisturisers and bronzers. Oh and (makeup) self-help books!


Hero Products: Shimmer Brick, Long-Wear Gel Eyeliner and Foundation Stick

Availability: Bobbi Brown is sold in 850 locations across 50 different countries. If you reside in the US of A, you can find Bobbi Brown at Sak’s Fifth Avenue, Neiman Marcus and Bloomingdales. If you are based in Britain, you can get your Bobbi fix at John Lewis, House of Fraser and Fenwick.


Price Points

Foundations: Up to £39.00 / $62.00

Single Eye Shadows: Up to £24.00 / $33.00

Blushers: Up to £34.00 / $46.00

Lipsticks: Up to £25.00 / $35.00

Skincare: Up to £65.00 / $112.00
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