Date of Birth: 1996
Founding Fathers: Dean and Davis Factor
History: Smashbox cosmetics is the brainchild of Dean and Davis Factor, great-grandsons of makeup legend Max Factor. Born out of the infamous Smashbox Studios in LA, the cosmetics brand launched in 1996, offering customers long-lasting products that stay intact even in the toughest conditions. The cutting-edge brand, loved by some of the most beautiful Hollywood stars, was acquired by Estée Lauder Companies in 2010.