Stretch marks are a form of scarring on the skin; they are caused by skin expanding quickly, usually due to pregnancy or weight gain. The problem with removing stretch marks is that they form below the top layer of skin, so topical treatments simply can't reach them to remove them.
Now although olive oil can't remove stretch marks, massaging olive oil into the skin can help prevent further ones forming. This is because olive oil softens the skin, making it easier for the skin to stretch. I love the nourishing benefits of olive oil, however I am not big on applying it directly to my skin. For these reasons I use gorgeous smelling body oils that contain the ingredient. One of my favourites is the Origins Calm To Your Senses Lavender and Vanilla Oil 150ml (£24.00 Selfridges / $25.00 Macy's). This super skin saviour contains soybean oil, olive oil and jojoba oil, which all work together to deeply nourish, soothe and soften the skin. If used daily, a body oil as nourishing as this will be sure to keep stretch marks at bay!