Best New Serums of 2023

Serums make up a huge part of my skincare obsession. They have a light, fluid texture that enables them to penetrate deeper into the skin for maximum benefit. It's why they contain a higher concentration of active ingredients, such as antioxidants, acids, peptides, and vitamins.

Luckily for all us serum addicts out there, 2023 has delivered a number of serum launches (and it's only March!). Here are my top picks...

What The F*** Is Retinol?!

Retinol is a derivative of vitamin A and is considered to be one of the key ingredients in the fight against ageing.