Thursday 9 May 2013

Behind The Brand: Estée Lauder

Date of Birth: 1946

Founder: Estée Lauder

History: Estée Lauder was created in 1946 when Estée Lauder (Josephine Esther Mentzer), along with her husband Joseph Lauder began producing cosmetics in New York City. The brand launched with just four products: Super-Rich All Purpose Creme, Creme Pack, Cleansing Oil, and Skin Lotion. Two years later the couple gained their first department store account at Saks Fifth Avenue in New York. Due to their success in Saks, the brand expanded the range and started selling their products across the United States until they went international in 1960. Since then the company's success has gone from strength to strength, launching Clinique Laboratories and Origins and acquiring M.A.C Cosmetics, Bobbi Brown, Bumble and Bumble, Crème de la Mer, Smashbox and more. However the original Estée Lauder brand still remains, offering everything from colour cosmetics and skincare to fragrances.

USP: Estée Lauder promotes beauty that is both aspirational and approachable and this is reflected in the brand's products.

Motto: "Every woman can be beautiful"

Giving Back: Estée Lauder is heavily involved in raising awareness of breast cancer. The brand's support began in 1992 when Mrs. Evelyn H. Lauder partnered with SELF magazine’s (then) Editor-in-Chief, Alexandra Penney, to create a symbol for breast cancer awareness: the Pink Ribbon. Since then the brand has continued to raise money and awareness for the Breast Cancer Research Foundation through limited edition products and campaigns. To date the brand has helped raise over $35,000,000.

Offerings: Estée Lauder offer everything to meet your beauty needs - from beautiful eyeshadow palettes and nail polishes, to skincare and fragrances.

Hero Products: Double Wear Foundation, Advanced Night Repair and Pure Colour Long Lasting Lipstick

Availability: Estée Lauder is available at a huge number of department stores worldwide. If you reside in the US of A, you can find Estée Lauder at Sak’s Fifth Avenue, Neiman Marcus and Macy's. If you are based in the UK, you can get your Estée Lauder fix at John Lewis, Debenhams and Selfridges.


Price Points

Foundations: Up to £31.50/$37.50

Single Eye Shadows: Up to £19.00/$24.00

Blushers: Up to £24.00/$28.00

Lipsticks: Up to £21.00/$28.00

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