Monday 30 October 2023

News | Kylie Cosmetics Launches Power Plush Longwear Concealer

Kylie Cosmetics is set to expand into the complexion category with the launch of its Power Plush Longwear Concealer.

Available in 40 shades, the Power Plush Longwear Concealer is a weightless, medium buildable concealer with a natural satin finish. The crease-proof, cake-free, and multi-purpose concealer covers under eye circles, dark spots, and redness, and can also be used to highlight, bronze, and contour.

The Power Plush Longwear Concealer formula promises to brighten, blur, and smooth the skin, as well as deliver long lasting hydration that reinforces the skin barrier. It also delivers a flexible and highly comfortable wear with a cushiony, soft feel for up to 12 hours.

In conjunction with this new launch, Kylie Cosmetics will also showcase its new Concealer Brush 02, which is designed to be used alongside the concealer. The vegan and cruelty-free brush was designed in a tapered shape to offer precise application and can easily fit into hard-to-reach areas to build, blend, and achieve ideal coverage.

The Power Plush Longwear Concealer will retail for £20, while the Concealer Brush 02 will retail for £17. Both products will launch in the UK on November 1st and will be available from Selfridges, Harrods, and Boots.

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