Monday 15 July 2013

Behind The Brand: Aesop

Date of Birth: 1987

Foundering Father: Dennis Paphitis

History: Dennis Paphitis started out as a hairdresser, running his own salon in Melbourne, Australia. Whilst managing the salon, Paphitis began a quest to create a range of superlative beauty products. The quest started with the development of a small line of products to treat hair follicles. The haircare products were soon followed by handcare, then bodycare and finally skincare. Since then, Aesop has become one of Australia's biggest beauty exports with over 60 stores worldwide.

Aesop's newest store in London's Covent Garden
USP: Aesop use both plant-based and laboratory-made ingredients of the highest quality and proven efficacy to create every product. However great formulations are not the brand's only strength, the 'less is more' ethos is also a big selling point. With Aesop you will not find flashy advertising, endless exaggerated claims, celebrity endorsements or flashy packaging. Instead you get simple, yet effective products that have been formulated with the very best ingredients.

Offerings: Aesop offer everything to meet your skin, hair and body needs - from cleansers and deodorants to shampoos and mouthwash!

Hero Products: B Triple C Balancing Gel, Parsley Seed Cleansing Masque and Fabulous Face Cleanser

Availability: Aesop is available from a huge number of standalone stores and department stores worldwide. If you reside in the US of A, you can find Aesop at Barneys and If you are based in the UK, you can get your Aesop fix at Liberty, and Selfridges. You can also find your nearest standalone store on the Aesop website. 


Price Points

Face Creams: Up to £81.00/$120.00

Cleansers: Up to £39.00/$55.00

Treatments: Up to £77.00/$115.00

Lip Treatments: Up to £21.00/$31.00

Bodycare: Up to £67.00/$95.00

Haircare: Up to £33.00/$47.00

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