Monday 27 March 2023

News | My Expert Midwife Launches Baby Range

My Expert Midwife has extended its pregnancy, birth and beyond skincare range, with the launch of a new collection specifically designed for babies.

The new skincare collection is midwife-developed and paediatrician-approved and can be used from birth and beyond. All products have been designed to work alongside a step-by-step guide to help baby’s skin get the best start in life.

"We have developed our collection of baby skincare products to prevent skin problems, soothe problem areas, and create naturally simple, practical solutions. A newborn’s skin is around 30% thinner than that of an adult, therefore from the moment of birth their skin needs different and more careful treatment than adult skin as it is more prone to being sensitive to irritants encountered and breaking down." - Lesley Gilchrist, registered midwife and co-founder of My Expert Midwife.

The My Expert Midwife baby skincare collection is made up of eight products, six that can be used from birth and two that are suitable from 3 months.

Mega Mild Cleansing Wash | Containing 97.6% naturally derived ingredients, this gentle formula leaves skin feeling clean and soft. It contains soothing calendula, marshmallow, and oat kernel. It can be used from baby’s first wash and has been developed to be gentle on your baby’s skin.

Totally Immense Dribble Defence | This skin barrier cream is formulated with lanolin to protect skin and calendula to soothe and calm inflamed skin. It also contains castor and grapeseed oil to create a nourishing and soothing barrier between baby's skin and their dribble, preventing rubbing and chafing.

Mega Mild Moisture Milk | Providing baby with ultimate nourishment, this gentle moisturiser keeps skin soft and soothed. Its 99.5% naturally derived formula contains hydrating and softening grape, argan, and rosehip oils, alongside soothing oat kernel, to protect against dryness and help baby's skin retain moisture.

No Harm Bum Balm Nappy Rash Cream | This rich nappy cream provides gentle, effective relief and protection from skin damage and soreness. Formulated with 100% naturally derived ingredients, the ultra-smooth serum glides on easily without dragging sore skin. It features a one-handed dispenser that is not only hygienic but helps when handling a crying or wriggling baby!

Super Charged Skin Salve | Designed to shield and treat, this natural salve provides a protective barrier to prevent irritants coming into contact with baby's delicate skin. It is formulated with lanolin and calendula, as well as soothing oat kernel oil, to soothe and treat dry, sore, irritated, and inflamed skin.

Mega Calm Massage Balm | This beautiful balm helps nourish and moisturise baby’s skin during massage. It is formulated with calendula, oat kernel, sweet almond, and coconut to soothe, soften, and calm baby's delicate skin.

Super Settle Cleansing Baby Body Wash | Designed for 3 months+, this 97.6% naturally derived, gentle cleansing formula leaves baby's skin feeling clean and soft. It is formulated with soothing calendula, marshmallow, and oat kernel, and is mildly fragranced with settling and soothing mandarin, dill, frankincense, and chamomile natural essential oils.

Super Settle Moisture Milk Baby Cream | Designed for 3 months+, this lightweight cream calms and soothes baby's skin. It is formulated with 99.5% natural ingredients, including hydrating and softening grape, argan, and rosehip oils and soothing oat kernel. It is mildly fragranced with gentle and purposeful essential oils of relaxing mandarin, calming and anti-inflammatory chamomile and dill, and soothing frankincense.

All My Expert Midwife baby products are suitable for sensitive and eczema-prone skin and are available from Boots, Amazon, and Prices range from £6.95 to £12.50.

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