Monday 16 October 2017

Behind The Brand | Make Up For Ever

Date of Birth: 1984

Founding Mother: Dany Sanz

History: Dany Sanz's career started out in the world of art - working as a painter and sculptor, however it wasn't until she helped friends do full body makeup for a show that the idea of Make Up For Ever began. Considering theatrical makeup to be a means of artistic expression in itself, Sanz perfected the art of body painting. She became famous for her body paintings and these creations eventually caught the eye of professionals worldwide. Being a professor at heart, this recognition caused Sanz to create the first professional makeup school in Europe in the 70's. It was a huge success, thanks to the quality of Sanz's teaching, her nourishing of students and her amazing makeup techniques.

Sanz then began to formulate makeup textures as she felt there was a limited professional offering at that time. These formulas were loved by students and professors alike and, as a result, Sanz decided to create a professional-inspired makeup brand accessible to all. The result was Make Up For Ever.

The brand was eventually sold to LVMH in 1999, enabling Make Up For Ever to accelerate its development and have an international platform. Luckily the brand's celebrated artistic focus stayed intact, thanks to Sanz continuing on as Creative Director.

Motto: For pros, for you, for ever

Offerings: There are an incredible 1,800 products in the Make Up For Ever collection, ranging from foundations, lip liners and makeup sealers, to tools, false lashes and skincare.

Hero Products: Ultra HD Foundation, Ultra HD Concealer, Aqua XL Eye Pencil, Smoky Extravagant Black Mascara and Rouge Artist Intense Lipstick.

Availability: Make Up For Ever is available in 70 stores, in 68 countries worldwide. If you're based in the UK, you can find the brand exclusively at Debenhams and Escentual. If you live in the US of A, you'll find MUFE at Sephora, obvs.


Price Points

Foundation: Up to £31.00 / $44.00

Blushers: Up to £18.00 / $26.00

Lipsticks: Up to £19.00 / $27.00

Mascaras: Up to £19.00 / $25.00

Skincare: Up to £30.00 / $41.00

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