Tuesday 19 July 2016

Behind The Brand: CIRCA


Date of Birth: 2015

Founder: Eva Mendes

History: CIRCA is an American beauty brand founded by the gorgeous Eva Mendes, who also doubles as the brand's Creative Director and model. Eva launched CIRCA out of a desire to create professional quality cosmetics at affordable prices. "I grew up buying drugstore cosmetics," Eva said. "That's all I could afford. But I always felt that there was a lack in quality of the products… I wondered, why isn't this stuff long-lasting? Why isn't it beautiful?".


In addition to being drug-store affordable, CIRCA features an extensive range of both trend and timeless shades, designed to work across a wide range of skin tones. Each product in the CIRCA range has been created using high-performance formulations, rich pigments, innovative technologies and impactful colours. It is a MUA quality cosmetics brand that is affordable and accessible to all women.


Offerings: CIRCA has everything you need to fix your face - from foundations, concealers and eye crayons, to lipsticks, brushes and primers.

Hero Products: Color Absolute Velvet Luxe Lipstick, Magic Hour Illuminating Glow, Color Balance Liquid Foundation and Volumizing Mascara & Top Coat.

Availability: CIRCA is currently only available in the US, at a select number of Walgreens stores.


Website: circabeauty.com

Price Points

Foundations: Up to $15.00

Single Eye Shadows: Up to $8.00

Blushers: Up to $13.00

Lipsticks: Up to $10.00

Tools: Up to $13.00

© The Beauty Informer. All rights reserved.