Niacinamide is one powerful ingredient with serious skincare benefits. It is perfect in the fight against ageing, as it improves skin elasticity, reduces pigmentation and age spots and improves skin texture. There is also evidence to suggest that niacinamide stimulates cells in the dermis to produce more collagen (the protein that supports skin and gives it its firmness). Niacinamide is also perfect at treating excessive dryness as it helps to increase the production of ceramides (lipids in the outer layer of the epidermis) that help to protect skin against moisture loss, as well as shield it from bacteria and environmental damage. Ceramides form a protective barrier against water loss, so - to keep skin moist and supple - it is important to replace those ceramides lost through aging and skin damage.
If that's not enough to get you going, niacinamide has been shown to reduce acne and redness and help treat skin conditions such as psoriasis and rosacea.
Niacinamide is now found in a large number of skincare products, including the Paula's Choice Clinical Niacinamide 20% Treatment (£45 skincity.com). Suitable for all skin types, this lightweight serum has an impressive formula that minimises the look of stretched pores, uneven texture, and clogged bumps to reveal a smoother, brighter, more refined appearance.