Monday 6 October 2014

News: Into The Gloss Goes Onto The Beauty Shelves

Yes, you read that right. The holy grail of beauty blogs, Into The Gloss, have put all of their beauty knowledge and experience into creating their very own beauty line. The name is Glossier and it looks gorgeous...

Into The Gloss beauty line

Pinned as a 'modern beauty brand inspired by real life', Glossier products are inspired by what readers and influencers want. As Into The Gloss founder Emily Weiss put it, "Over the past four years running Into The Gloss, I saw the need for a beauty brand that speaks to its consumers directly, offering them a chance to engage beyond the traditional touch points of purchase, use and mass marketing,".

The Glossier journey starts with the Gossier Phase 1 Set, a collection of skincare essentials which include the Soothing Face Mist, Priming Moisturizer, Perfecting Skin Tint, and Balm Dotcom. Priced between $12 and $26, Gossier products are available directly from the brand’s website.

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