Monday 4 September 2023

Beauty Backstory | Wildsmith Skin

Wildsmith Skin is a British skincare brand born out of the beautiful grounds of Heckfield Estate in Hampshire. Taking its name from the 19th-century horticulturist William Walker Wildsmith, whose visionary Heckfield Estate continues to evolve, educate, and delight to this day, Wilsmith Skin is a brand for those who demand responsible skincare without compromising on results.

The brand has a unique formulation process that took inspiration from the trees on the Heckfield Estate. The ability of the trees to self-support, adapt, and renew is what helped provide the guiding principle for the development of the Wildsmith Skin's award-winning products and treatments.

Employing the latest skincare technology to formulate products that support and improve skin health, the Wildsmith Skin scientists reinforce the function of synthesised and engineered actives by combining them with botanical ingredients to create highly effective, sustainable formulations. The result is expertly crafted formulas that target specific skin concerns with the right ingredients at the correct dosage, at the optimum time of day. And to ensure efficacy, Wildsmith Skin engages in rigorous clinical trials and consumer tests. These tests, performed at initial application, and followed up at seven and 28 days, consistently prove the benefits of each products.

Sustainability also plays a crucial role in the brand's ethos. Wildsmith Skin's containers are made from renewable materials such as glass, aluminium, and ceramics, and avoid secondary packaging wherever possible. Most of the aluminium the brand use was mined in the 18th century and is one of the most recycled materials on earth. Impressively, Wildsmith Skin was also one of the first beauty brands to use British grown compostable mycelium packaging – a farm-grown material that uses the roots of mushroom to compost fully in around 90 days.

Wildsmith Skin currently offers a number of beauty products, from serums, facial oils, and exfoliators, to bodycare, haircare, and home fragrance. The skincare collection also covers a range of concerns, from fine lines and wrinkles and dryness to pigmentation and damage. Hero products include the Active Repair Copper Peptide Serum, Radical Botany Nutrient Cream, and Probiotic Multi-Mineral Repair Mask.

Wildsmith Skin prices range from £25 to £175 and the brand is available from,, and

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