Saturday 14 September 2013

Interview: Georgia Louise

Not only is Georgia Louise one of Manhattan's most loved facialists, she is also founder of the most talked about new skincare brand, Georgia Louise.

With A-list clients that include Emma Stone and Linda Evangelista, Georgia offers a comprehensive and unique approach to natural skincare and non-invasive treatments. Her products are up to 88% organic and made with the highest concentration of botanicals and plant based anti-ageing remedies. If that isn't enough, all products are enhanced with essential oils to help calm the mind and lift the spirits.

So when Georgia visited London last week, I took the opportunity to grill her about all things beauty...

What inspired you to work in the beauty industry? And how did your career journey begin?

My mother! She has the most beautiful skin and has always looked after it. She was obsessed with clean and clear skin and, as a little girl, I would watch her cleansing her skin and massaging her face. I just remember wanting to look like her and she told me to always look after my skin. My mother’s best friend Bindy owned a beauty spa and she taught me to cleanse, tone and moisturise at the age of 11, so taking care of my skin is part of my DNA. 

My career started after 2 years of beauty school. I worked at Champneys health farm in Hertfordshire and moved on to open my very first beauty salon when I turned 20. I took a formulations course 5 years ago and worked with a wonderful natural and organic chemist to perfect my range.

What is your career highlight?

In 2010 I was asked to be the Beauty Ambassador for L’Oreal in the UK, which was a huge accomplishment. Also, moving to New York was a real turning point in my career as I was introduced to the capital of fashion and met the lovely Linda Evangelista, my first real A-list client. 

Matches voted me as 1 of the top 5 facialists of the world which was an amazing achievement. However, launching my products exclusively at SpaceNK had to be my ultimate career highlight.

What advice would you give to someone wanting to succeed in the beauty industry?

You have to have passion and drive and you have to work smart. It took me 10 years to really get established - fame doesn't happen over night, so be patient. I would stick to what you know best and make sure you have a team of experts around you that can build your brand vision.

Your products also have to stand out and really work and your brand has to have a great story behind it or USP to get noticed. Growing a great relationship with the press really helps and don’t cut any corners, quality is everything!
Who is the ultimate beauty icon?

Nicky Kinard, founder of SpaceNK, totally reshaped the beauty industry. She introduced the world's up-and-coming beauty brands and hired in-store beauty experts to educate customers and give them a tailored shopping experience.

What are your makeup bag essentials?

By Terry Touche Veloutee and Giorgio Armani Foundation

What is the biggest beauty crime a person can commit?

Going to bed without taking off your makeup is as dirty as not showering for a week or letting your baby sleep in a dirty nappy! All of the grime, bacteria and makeup builds up on our skin and breaks it down, causing irritation. Irritation equates to a whole multitude of sins, including dehydrating and breakouts.

What is your top beauty tip?

Massage your face every day! Beauty is in the power of your hands. Every time you cleanse or apply foundation or moisturiser, don’t just slap it on - do something with your skin and muscles. I get all of my clients to do a 30 second lymph drainage technique before bed, so there is no excuse that they don’t have the time!

Using my Lift and Sculpt Butterfly Stone and my massage technique, everyone can achieve a de-puff and contoured face!

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