Monday, 10 April 2017

Behind The Brand: Smashbox Cosmetics

Date of Birth: 1996

Founding Fathers: Dean and Davis Factor

History: Smashbox cosmetics is the brainchild of Dean and Davis Factor, great-grandsons of makeup legend Max Factor. Born out of the infamous Smashbox Studios in LA, the cosmetics brand launched in 1996, offering customers long-lasting products that stay intact even in the toughest conditions. The cutting-edge brand, loved by some of the most beautiful Hollywood stars, was acquired by Estée Lauder Companies in 2010.

From left: Davis Factor and Dean Factor
USP: What sets Smashbox apart from other cosmetic brands is that the products come straight from the Smashbox Studios. Products are tested in a studio to not only see how they hold up in bright and hot conditions, but to allow the creators to explore and develop problem-solving solutions. Smashbox's focus on creating studio-ready cosmetics, enabled the brand to be the first cosmetics company to produce HD makeup.

Motto: "Our knowledge. Your Beauty"

Offerings: Colour cosmetics, skin primers and various beauty tools.

Image result for smashbox 2017

Hero Products: Photo Finish Foundation Primer, Studio Skin 15 Hour Wear Hydrating Foundation, Full Exposure Mascara, O-Glow, Always On Liquid Lipstick and Step-By-Step Contour Kit.

Availability: Smashbox is available at a huge number of department stores worldwide. If you are based in the UK, you can get your Smashbox fix at Boots and online ( If you reside in the US of A, you can find Smashbox at Sephora, ULTA and Nordstrom.

Price Points

Foundations: Up to £29.00 / $42.00

Single Eye Shadows: Up to £16.50 / $18.00

Blushers: Up to £22.00 / $29.00

Lipsticks: Up to £19.00 / $24.00

Mascaras: Up to £19.50 / $23.00

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