If there is one brand that really understands the mantra 'Go Hard or Go Home', it is Urban Decay and the beauty giant's latest launch embodies it. Urban Decay has created a new lipstick range called Vice. But we're not talking about a six, or even 12, shade collection...there are 100 of the motherfuckers and every one of them is to die for. Oh and did I mention that ultimate bad bitch Ruby Rose fronts the ad campaign?!
The new lipstick collection features a variety of colours - from bold brights and nudes to rich darks - which include brand new shades, as well as past cult classics we thought were gone forever. In addition to the vast number of shades available, the new lipstick collection features six different finishes, including super-intense matte, comfort matte, cream, pearlescent cream, sheer and sheer shimmer. And to make sure these lipsticks stay on point, UD has also launched 50 lip pencils to join them. Sadly I don't have my hands on all 100 lipstick shades just yet, however my favourites so far are Shame, Wrong Number, Rush and 714.
Each lipstick bullet is £15.00 and available at urbandecay.co.uk ($17.00 at urbandecay.com if you're stateside).