Friday, 25 January 2013

News: Drew Barrymore Launches FLOWER

We recently learnt that Drew Barrymore was set to launch her very own beauty line, FLOWER. With a serious lack of information, or even advertising for that matter, it was difficult to know what to expect. Lucky for us, the brand has just launched so we finally get to take a peek.

For those of you who don’t know, Drew - a self-confessed beauty addict actress – aimed to create a beauty line that provides women with high-end, quality products at affordable prices. As the woman herself put it, “on a business level, I wanted to give women the finest formulas. They deserve to have that level of quality, and I wanted to be the brand that delivers that to them. Women shouldn't have to pay a lot to look and feel their best".

It is clear that Barrymore means business. The FLOWER portfolio consists of more than 181 products, including everything from concealers and BB creams to nail polishes and cream eyeshadows. This is clearly not your average short-lived celebrity collaboration,

"We wanted something special. We were not interested in a trend, a celebrity brand that wouldn't last. We want FLOWER to be here and be here for a long time" says Carmen Bauza, vice-president of beauty and personal care for Walmart U.S.

FLOWER is now available in more than 1,500 Walmart stores and online at What’s more, products range from $4.98 to $13.98!!

Sadly for us Brits, FLOWER is (obviously) only available Stateside. On the upside, there is always ebay!

So what do think of FLOWER? Have any of you American gals tried any products yet? If so, let us know what you think!

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