This will cause major implications for the global cosmetics industry, as brands wishing to sell new cosmetic products and ingredients within the EU must not practice any type of animal testing anywhere in the world.
The ban comes after 20+ years of high-profile public and political campaigns from the likes of BUAV (British Union for the Abolition of Vivisection) and, Holier-than-thou, beauty giant The Body Shop.
This move sends out a strong global message of support for cruelty free beauty. It will be interesting to see how the likes of China, who still demand animal testing for cosmetics, will respond.
What do you make of this ban? Would you ever buy animal tested beauty products?