Thursday 19 October 2023

News | Goop Gets Affordable & Launches good.clean.goop

Goop is set to launch good.clean.goop, a new and affordable line of beauty and wellness products.

Launching on October 22nd, good.clean.goop will offer a number of affordable skincare essentials for the face, body, and even scalp. There will be six facial skincare products, including The Daily Juice Cleanser, The Fruit Facial Exfoliating Scrub, The Illuminator 10% Glycolic Toner, The Healthy Aging Serum, The Nutrient-Rich Daily Moisturizer, and The Wide-Awake Eye Serum. Alongside facial skincare will be three body care products, including The Body Smoother Replenishing Cream, The Naked Elixir Body Oil, and The Body Facial Exfoliating Scrub, and one haircare product, The Powerscrub Scalp Detox. There will also be a collection of chewable supplements focused around the skin, immunity, libido, and cognitive function.

According to Gwythem Paltow, Goop's founder, an affordable Goop brand has been in the plans for a while. As she told PEOPLE, "The idea for good.clean.goop has been kicking around the goop headquarters for a decade. We originally started with the goop beauty line, and over time, we just felt more and more passionate about creating clean, efficacious products at a more accessible price and for a broader audience."

good.clean.goop will launch exclusively at Amazon and Target, with prices will range from $19.99 to $39.99.

© The Beauty Informer. All rights reserved.