News | Saie Launches first Foundation

Saie, the US beauty brand celebrated for its high-performance formulas and sustainable packaging and practices, has launched its first foundation, the Glowy Super Skin Foundation.

The Saie Glowy Super Skin Foundation is a weightless foundation that delivers a satin finish and provides medium-buildable coverage. It is available in an impressive 36 Shades.

The serum-based foundation is formulated with 85% skincare serum ingredients and 15% weightless pigment. It includes Saie’s trademarked Hydrobounce™ complex that comprises four hero ingredients - cross-linked HA, non-equilibrium HA, polyglutamic acid, and rice bran peptides. This impressive complex delivers five times more hydration than hyaluronic acid, leaving skin hydrated, moisturised, and plumped. 

The formula also includes squalane to help the skin retain moisture and support the skin barrier, as well as Indian gooseberry extract, to brighten the skin and protect against free radical damage. Marshmallow root extract is also included to soothe redness, relieve inflammation, and help retain moisture.

For seamless application, the Glowy Super Skin Foundation is designed to be applied using the brand's new Base Brush (£19 cultbeauty.co.uk) - a perfect tool for buffing, blending, and blurring product into the skin.

The foundation comes packaged in a recyclable glass bottle and uses a 50% PCR PP Cap and 50% PCR PP Pump. The formula is vegan, gluten free, and free of synthetic fragrance, natural fragrance, essential oil, sulphates, parabens, and other nasties.

Launching exclusively at Cult Beauty, the Saie Glowy Super Skin Foundation is available for £34 (30ml). Click here to try it for yourself!