Monday, 9 May 2022

πŸ‘€ What's The Beau(Tee)? | Lush Supports SOS πŸ‘€


Today Lush announced it will be supporting SOS (Sumatran Orangutan Society) to bring global awareness to a little-known wildlife haven, West Toba, and support communities there by protecting their incredible rainforests.

In 2018, Lush funded a study to map orangutan habitats in Sumatra. The study found West Toba to be a critical area of the Sumatran rainforest, requiring preservation of endangered megafauna - including Sumatran orangutans, Sumatran tigers, gibbons, hornbills and sun bears.

According to Lush, SOS needs to raise vital funds to kick off the long term protection and regeneration of forests in West Toba. The funds will be spent on conservation initiatives that the communities of West Toba, SOS, and their frontline partners have co-created. The first objective is to secure a wildlife corridor between forests to reconnect orangutans and other endangered megafauna, as well as safeguard their future. The second is to provide the forest-edge communities in West Toba with the tools needed to plant the seeds of a truly sustainable development.

To support these initiatives, Lush has launched Orangutan (£4 Lush), a limited edition bath bomb. All profits made from Orangutan will be used to support conservation actions in West Toba. This adorable new bath bomb has been formulated with regenerative Sumatran dark patchouli oil from Sumatra to deliver an enticing, grounding scent.

When discussing the partnership, SOS Director Helen Buckland said, “SOS is absolutely delighted to be working in partnership with Lush. The campaign will help ensure that orangutans can thrive in the wild, whilst connecting Lush’s customers all over the world with the orangutans’ incredible forest home. West Toba is one of the most important areas of rainforest on the planet and, thanks to this partnership, we can empower forest-edge communities to protect it for the future, so people, orangutans and the planet can thrive.”

Visit orangutans-sos.org to find out more about the Sumatran Orangutan Society. 


SHARE:
© The Beauty Informer. All rights reserved.
DESIGNED BY pipdig