Thursday 20 May 2021

Dry Cleaning... Your Teeth

When it comes to brushing teeth, everyone has their own way of doing things. But the one thing most of us seem to do, is wet our brush before and/or after applying toothpaste. And, according to the founder of one of the fastest growing toothpaste brands, this is a big no no.

Hannah More, founder of L.A. Pacific, is a huge advocate of what she calls the 'Dry Clean Only' method of brushing teeth. The 'Dry Clean Only' method involves using no water on your brush or toothpaste. According to Hannah, adding water to the brush or the toothpaste dilutes the effectiveness of the toothpaste's formula, which in most cases already includes water. Think of it this way, you wouldn't add water to your serum for fear of weakening its benefits, so why do it with toothpaste?

Another problem with adding water to the brush or toothpaste, is that it reduces the viscosity of the toothpaste, making it less sticky. It is essential that toothpaste adheres to your teeth, as it enables it to have the most concentrated effect. And this is even more important when using products designed to whiten teeth. 

Teeth whitening is something L.A. Pacific is loved for. Its hero 4 in 1 Protection Enzyme Whitening Toothpaste features a unique enzyme complex that eats the sugar in your mouth and turns it into natural hydrogen peroxide (a bleaching agent), dissolving stains on your teeth to make them brighter and whiter. And it does this without causing any sensitivity. Impressive, right? The L.A. Pacific 4 in 1 Protection Enzyme Whitening Toothpaste cost just £8.99 and is available from

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