Thursday 11 April 2019

Tackling Tech Neck

If you regularly find yourself staring down at your phone, endlessly scrolling your Insta feed, you could soon become a victim of tech neck.

The first-world beauty problem known as tech neck occurs when a repetitive motion, such as consistently looking down at your phone or laptop screen, creates persistent folding of the skin. And with the average woman checking her phone at least 85 times a day, it’s no wonder the creases keep increasing...

The neck and throat have the highest risk of pre-mature ageing as the skin is more delicate in this area. Our neck holds some of the thinnest skin on our body and it has less fat and elastic resilience than the skin on our face. As a result, the neck is more prone to sagging, wrinkles, and age spots and – sadly – our smartphone addiction only increases skin’s suffering.

Costly surgery or aesthetic treatments can fix tech neck. However, a pain free and affordable way to avoid tech neck is through targeted topical skincare. No brand has mastered this more than Gatineau. After all, the French skincare brand launched the world’s first neck product, Cou Jeune, in 1966. Sadly, Cou Juene is no longer with us, however its impressive formula paved the way for the DefiLift 3D Firming Neck & Decollete Gel. This best-seller has been protecting necks for over 30 years and it’s just received an upgrade… the Fixlift complex.

The new Fixlift complex is a biopolymer created by combining Kappaphycus Alvarezii – a species of Carrageenan red algae from the warm waters of the Philippines – with Caesalpinia Spinosa – a thorny shrub native to Peru, known as the ‘green gold of the Incas’. This Fixlift complex creates a film that acts as a second skin, by forming a non-occlusive barrier effect against pollutants, irritants, and allergens, preserving the natural barrier function of the skin. This unique ingredient immediately creates a lifting, firming, and contouring effect, smoothing the skin’s surface and reducing the appearance of lines and wrinkles.

The DefiLift 3D Firming Neck & Decollete Gel visibly firms and tightens the delicate neck area, leaving it instantly smooth and lifted. With a complex of powerful vitamins, this vulnerable area is intensively regenerated and protected for a smoother, more youthful appearance. The skin’s support system is gradually repaired and regenerated.

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