For years now, the idea that wrong to wash curly hair too frequently has been knocking about. However it is just straight BS. This myth is born out of an element of truth. Constant hair washing, without putting nourishment back into the hair, will strip any hair of its natural moisture, leaving it dry and prone to damage. However curly hair is no different. As long as curly hair is kept moisturised, washing it frequently is absolutely fine. After all, regular cleansing is the key to hair and scalp health.
So, if you are blessed with beautiful bouncy locks, be kind to them by avoiding hair products containing sulphate-based chemicals, like Sodium Lauryl Sulphate, TEA Lauryl Sulphate, and Ammonium Lauryl Sulphate. Instead, ensure that moisturising shampoos, conditioners, and treatments are incorporated into your daily and weekly haircare routine. Bouclème, the British brand delivering plant-powered care for curly hair, is a good place to start.
Bouclème offers a wide range of great haircare products, ranging from shampoos, scalp treatments, and hair masks, to curl towels, silk pillowcases, and curl creams. Hero products include the brand's Curl Cleanser, Root Refresh, and Super Hold Styler. All products are made in the UK and they are cruelty-free, formulated with at least 92% active plant extracts, and free from drying sulphates and heavy silicones. The brand has a great selection of vegan products too.
Not only is Bouclème loved by those with waves, curls, and coils, the brand also provides lots of informative curl care guides and styling tips. Find out more at boucleme.co.uk.