Sunday 2 September 2018

Interview: Jenny Duong | PR Manager @ is, by far, by favourite online beauty destination. It stocks an incredible number of brands - including niche faves - and is packed with interesting content and offers. It is the OG of online beauty retail and will forever be my go-to site when I'm in need of a skincare or makeup fix. Everyone at HQ is pretty dope but one of my favourites is Jenny Duong, Senior PR & Communications Manager.

I recently got the chance to grill Jenny on everything from her career highlights to beauty must-haves! Here's how it went down...

What inspired you to work in the beauty industry? And how did your career journey begin?

I started my career in fashion, as a fashion intern working at magazines such as More and Glamour UK. It was a really tough industry and although I was always near beauty, my main focus was on fashion in my early days. I was then lucky enough to work in PR, handling the beauty account at ASOS. I then left ASOS to become Senior PR & Communications Manager at, Europe's largest online beauty retailer! I've have now been working in beauty PR for over eight years and I've loved every minute!

What is your career highlight?

Wow tough question - meeting brand founders, celebrities and other talents in the industry is always a bonus. However, if I think deeply, my highlights have been PR’ing key moments in the industry. From Lily Allen's first collection of dresses at Newlook (remember those prom dresses and Nike trainers) and Giles Deacon Gold collection, to ASOS Beauty and launching the first blogger (now influencers) event at

What advice would you give to someone wanting to succeed in the industry?

Be kind and hard work always pays off :).

Who is the ultimate beauty icon?

I don’t think I can name just one, so I’ll go with my top three:

1. Kate Moss in the 90’s
2. Chrissy Teigen for being a kick ass mum
3. Kaia Gerber for being the now girl

What are your beauty essentials?

Concealer, lipstick (a bullet matt one) and a brow pencil.

What is the biggest beauty crime a person can commit?

Shaving their eyebrows

What is your top beauty tip?

Take care of yourself, inner beauty is everything.

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