Saturday 20 January 2018

Behind The Brand | Nudestix

Date of Birth: 2014

Founding Mothers: Jenny, Taylor and Ally Frankel

History: Nudestix is an innovative beauty brand that was the brainchild of sisters Ally and Taylor Frankel... when they were just teenagers (before Kylie Jenner, I should add!). The girls were fans of effortless, natural looking makeup. They longed for colour cosmetics that accentuated their best features, rather than make them look overdone or artificial, so they set out creating their own.

In order to do this, they enlisted the help of their mum, Jenny Frankel - a multi-award winning, cosmetics business builder and chemical engineer. Oh, and co-founder of COVER FX!!

The three women got together and identified a gap in the cosmetics industry for innovative, neutral-toned, easy-to-use makeup products... so they started to created them. The end result was Nudestix, a Canadian beauty brand that enhances your finest facial features quickly, easily and naturally, using makeup crayons.

Offerings: Nudestix offer a large collection of easy-to-use makeup crayons that cover all the bases - from eye shadow and contour, to highlighting and blush. The brand even offer up a moisture stick and a treatment stick to keep skin on point!

Hero Products: Magnetic Matte Lip Colors and Nudies Glow.

Availability: Nudestix is available across the world. If you're based in the UK, you can find the brand at SpaceNK, and Fenwick of Bond Street. If you live in the US of A, you'll get your Nudestix fix at Sephora, and ULTA.


Price Points

Eyes: Up to £24.00 / $24.00

Lips: Up to £24.00 / $24.00

Face: Up to £24.00 / $30.00

Treatments: Up to £24.00 / $12.00

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