Dr. Roebuck's is launching in the UK and it is one skincare brand I can't wait to review. The brand hails from Australia and is all about promoting clean beauty and clean skincare. After all, Dr Roebuck's strapline is 'We don't believe in excess, fillers, nasties, or lies. Just minimal ingredients that give you maximum results'.
Dr. Roebuck's is a multi-benefit skin and bodycare brand that was founded by twin sisters Kim Devin and Zoe Kelly. The idea for the brand began when Kim and Zoe's parents (doctors, I should add) developed a stripped-back skincare remedy to help treat their daughters' eczema. It worked wonders and the results inspired the girls to create a range of 100% clean skincare products, featuring formulas built on science and developed for the most sensitive skins.
The Dr. Roebuck's range features 15 products, each covering a different part of the standard skincare routine. There is a cleanser, mask, serum, moisturiser, eye cream... well, you get the point. There is not one, but four serums in the collection and, even better, the brand offer a bespoke serum service! Yas Kween!
This online service involves customers answering a variety of questions focused around their diet, lifestyle, skin and skincare concerns. Once the questionnaire is complete, customers are shown what serum would be perfect for them. The online assessment also determines which ingredients will be added to the formula to make it even more tailored to their skincare needs. The bespoke serums cost £90 ($125 - yes, the brand is available Stateside too!), which isn't that bad for gals that take their skincare seriously and love a bit of personalisation.
So click here to get hooked up with the Dr. Roebuck's range. You know you want to...