Rituals recently upgraded its gorgeous Ritual of Hammam collection and to celebrate the reveal, the Rituals created something no other beauty brand has done before, a virtual reality experience. Can I get a yas kween?!
The innovative Rituals VR experience will take place in select stores across the globe. In the UK, the experience will be available in the Covent Garden, Westfield Stratford, Westfield White City, Belfast and Canary Wharf stores.
To app up the experience, customers will receive a real-life mini treatment whilst they are lost in another reality.
The vid itself was shot in a traditional Hammam Spa in Marrakesh. This, coupled with the mini treatment, helps transport us bitches into an authentic environment to see, hear and experience both the scent and feel of the world of Hammam.