Thursday 16 July 2015

News: Kiehl’s Pioneers by Nature Programme

Powerful-Strength Line-Reducing Concentrate 10th Anniversary

Kiehl's new Pioneers by Nature program honors innovators, game changers and trendsetters who are pioneering new ways of viewing and experiencing the world. As part of the programme, Kiehl’s is donating $150,000 and teaming up with a variety influencers - from the industries of music, fashion, style, art, technology and green design - to support organisations that serve children and the environment.

“We are thrilled to be collaborating with this select group of innovators,” stated Cheryl Vitali, Kiehl’s General Manager Worldwide. “At Kiehl’s, each time we develop a product or consider a new experience for our customers, we choose a road less traveled. This ethos is one carved into our company’s DNA and it is why we wanted to salute others who have paved their own roads and chosen to innovate.”

Kiehl’s Pioneers by Nature Programme

One of those innovators is Solange Knowles, the gorgeous and multi-talented singer, recording artist and founder of her own record label, Saint Records. As a Kiehl's Pioneer, the American beauty selected which charities would receive the brand's generous donation. Solange selected two of her favourite charities, Son of a Saint Foundation, supporting fatherless young boys in New Orleans, and the 14plus Foundation, which helps funds orphanages and schools in rural Africa.

Son of a Saint Foundation

In addition to honoring innovators, the new Pioneers by Nature program also celebrates Kiehl's pioneering formulas, in particular the Powerful-Strength Line-Reducing Concentrate, which celebrates it's 10th birthday in August. This super serum contains an impressive 10.5% pure vitamin C, helping to create a smoother, clearer and refreshed appearance. A limited edition version of this skincare classic will be available next month at and (£49.00 / $60.00),

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