NYX, founded in 1999 by entrepreneur Toni Ko, is famous for producing high quality products that don't cost the earth. It's no surprise that L’Oreal want in - NYX is available in over 70 countries and has recently become one of the fastest-growing cosmetics companies in the US. Sales in the last 12 months have risen to $93,000,000 - a massive 57% percent increase over the comparable year-over-year period.
Toni Ko, founder and chairwoman of NYX, says "NYX has seen tremendous growth in the last decade and I have complete confidence that L'Oreal will remain true to its brand identity and mission".
Sadly, L’Oreal has not released the price it's paying for NYX, however I can imagine it is costing some seriously big bucks...
