News: Elizabeth Arden Ups The (8 Hour) Ante

Ever heard the expression ‘too much of a good thing’? Well Elizabeth Arden clearly hasn't, as the beauty giant has just revealed it will be adding another product to the 8 Hour Cream Collection.
                         
The latest addition, The Eight Hour Cream Intensive Lip Repair Balm, is designed to give intense, long-lasting moisture to the lips. Ingredients include petrolatum, shea butter, palm tree butter, essential fatty acids complex and honey extract. The new balm will retail at £20.00 for 15ml and will be available across the UK at all Elizabeth Arden counters from March.

Now I hate to sound like a Negative Nancy, however, if the legendary 8 Hour Cream is supposed to treat everything, why the need for all the extra products?

What do you all think? Does this new Lip Repair Balm sound like a gimmick or a godsend?