Monday, 9 May 2016

Grooming: Biotherm Homme & David Beckham Collaborate


Biotherm Homme has just announced David Beckham as its first global ambassador and I can't think of a better candidate for the job; he is the King of Grooming after all. However becoming an ambassador isn't the only thing Beckham will be doing for the brand. He'll also be collaborating with Biotherm Homme to develop a grooming line....

“I’m excited to be working with Biotherm Homme,” said Becks. “I’ve been thinking about developing a skincare range for a long time and it wasn’t until I started speaking with Biotherm that it all came together. They are as ambitious as I am, and we look forward to showing everyone the fruits of our labour very soon”.

“The partnership between Biotherm Homme and David Beckham is set to shift the boundaries in the men’s skincare category and reinforce our brand’s leadership,” said David Fridlevski, Biotherm General Manager. “It’s the first time a male celebrity of this stature has developed a skincare collection. We’re proud to be David Beckham’s partner of choice to develop his vision of skincare, and we’re delighted to welcome him as a new brand ambassador”.

Sadly the grooming line won't launch until 2017, however here is a cute video to show your wife while you wait...

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