Instead of applying concealer along the bottom of the eye (below left), try the Triangle Method (below right). The Triangle Method brightens the entire face and looks really natural - more importantly, this method guarantees maximum coverage with no mistakes!
Mastering this method couldn't be easier. Just apply concealer to the inner corner of the eye and bring it down to the nostril. Then take it across to the outer corner of the eye and back to the inner corner. The final step is to fill in the triangle you've just created and ensure that the concealer is completely blended!
My go-to concealer is the Hourglass Hidden Corrective Concealer (£23.00 John Lewis / $32.00 Sephora). This creamy, moisturising concealer applies effortlessly and hides dark circles and imperfections perfectly!