Date of Birth: 1935
Founder: Armand Petitjean
History: Lancôme began as a fragrance house created by
Armand Petitjean. Mr Petitjean started the business at the impressive age of 50, launching five
fragrances at once. He wanted to create a beauty brand that encapsulated French elegance and share it with the world. Even the brand's name was inspired by the ruins of a French castle, Le Château de Lancôme - the roses in the area also inspired the company’s symbol of the single golden rose.
After the success of Lancôme perfumes, Petitjean moved into the
skincare arena, creating a multi-tasking repair cream called Nutrix - a product that is still available today! In 1938, Lancôme extended its beauty offering further by creating a
makeup range - helping to transform it into the brand we know and love today.
Years later, when Mr Petitjean was asked why he created
Lancôme, he replied, “Because I had seen that two American brands had taken control of the beauty industry. A French brand should be up alongside them”.
Lancôme was acquired by
L'Oréal in 1964.
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| Armand Petitjean |
USP: Lancôme is all about
positive beauty - this is why the brand continues to choose charismatic and accomplished female celebrities as
brand ambassadors. The likes of Julia Roberts, Kate Winslet, Penélope Cruz and Emma Watson have been the face of Lancôme and they are all beautiful, down to earth icons that women can relate to.
Motto: "Empowering all women to achieve Beauty, Femininity & French Elegance"
Offerings: Lancôme offers everything from fragrances and foundations to lipsticks and night creams.
Hero Products: Hypnose Mascara, Genifique Repair Youth Activating Night Cream, Teint Miracle Foundation, Juicy Tubes and Trésor Eau de Parfum.
Availability: Lancôme is available in all corners of the globe. If you are based in the US, you can find Lancôme in
Sephora,
Saks Fifth Avenue and
Bloomingdales. If you reside in the UK, Lancôme can be found at
Boots,
House of Fraser and
Debenhams.
Website: www.lancome-usa.com
Price Points
Foundations: Up to £36.50/$65.00
Single Eye Shadows: Up to £18.50/$25.00
Blushers: Up to £27.00/$42.00
Lipsticks: Up to £22.00/$30.00
Skincare: Up to
£250.00/$360.00
Fragrances: Up to
£78.00/$100.00
