Tuesday 6 April 2021

New Brand Alert | Mini Bloom

Mini Bloom is a brand that babies all over the world have been crying out for! It is a clean skincare brand that offers high-quality, hypoallergenic, nourishing, and much-needed products for babies, little ones, and their mums.

Plant-based botanicals lie at the heart of Mini Bloom. It is through using natural ingredients that has enabled the brand to create pure, gentle, and sustainable products that are "earth-friendly, dermatologist-tested, and mother-approved". Every product is also free of parabens, sulfates, toxins, mineral oil, silicones, petrochemicals, ethanolamines, sulfates, pegs, artificial dyes, artificial fragrances, and harsh chemicals. Products are also vegan and not tested on animals.

Mini Bloom was created by a mother who, out of love for her own children, wanted to make clean, safe, and effective products that combine nature with science. Now you may think, "here we go again, another mum-owned beauty brand made in the family kitchen" but, if you do, you'd be very wrong. The mother behind Mini Bloom is actually Lauren Wolk-Goldfaden, green beauty expert and co-founder of the amazing skincare brand Goldfaden MD.

“Mini Bloom was created selfishly at first,” says Lauren. “I wanted a stable, natural product I could use on my new born that I didn’t have to whip up in my kitchen every day come bath time. Beauty is still a widely self-regulated industry and I needed a line I could trust. So, I spent the last three years working through the meticulous formulation, testing, and certification processes to create the cleanest, most skin-friendly products for you and your baby. Mini Bloom has been my longest pregnancy to date!”

At present, the Mini Bloom collection contains four products, a 2-in-1 hair and body wash, a hair detangling treatment, a nappy rash cream, and a nipple cream for mum. Each product is composed of natural, organic-derived, consciously cultivated, and sustainably sourced ingredients. We have tried three products in the collection and they all smell wonderful, are a pleasure to use, and Ezra seems to like them a lot!

I personally love Mini Bloom. Not only are the brand's products lovely, but the Californian company offers up useful information for parents on its website. There are great recipes, parenting tips, and super helpful survival guides. This type of information is valuable for new parents, so it's nice to see companies dishing it out with no strings attached!!

All Mini Bloom products are available exclusively at victoriahealth.com, with prices ranging from £24 - £26.

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