Thursday 20 April 2017

Interview: Dominika Minarovic and Elsie Rutterford | Founders of Clean Beauty Co.

Dominika and Elsie are the two gorgeous women behind Clean Beauty Co, a non-toxic beauty brand that launched in 2016. They are also hosts of their own host interactive beauty workshops and the authors of Clean Beauty - a new book packed full of recipes to manage your beauty routine naturally.

I recently got the chance to grill the gals on all things beauty. Here's how it went down...

What inspired you to work in the beauty industry? And how did your career journey begin?

Our quest for a better understanding of beauty product formulation and ingredients. We identified a gap in the beauty market for transparent beauty brands who are clear about what goes into their products and this drove us to start out a beauty brand that does just that! We were already working together at the time and we were good friends, so our business partnership formed naturally as we were used to working alongside each other and could identify each other's strengths and weaknesses.

Clean Beauty Co. started out as a blog and, two years (and a whole lot of hard work) later, we now run workshops, have a product line and have published a book.

What is your career highlight?

For both of us, making the decision to leave our jobs and start the business full-time was probably the biggest career decision we've ever had to make, but by far the best one! We were both in senior roles in digital advertising but recognised that we would struggle to continue building momentum with Clean Beauty Co. if we didn't both make the jump. It was a pivotal moment in transitioning Clean Beauty Co. from passion project to fully fledged business.

What advice would you give to someone wanting to succeed in the industry?

Throw yourself into the community, start networking and surround yourself with industry experts. It's a huge industry and there is so much to know, that the best way is to learn is from those around you. We came into beauty as novices and have met some incredible people who have been willing to get us up to speed with the complexities of the industry.

Who is the ultimate beauty icon?

That's a toughie! Our classic beauty icons are Grace Kelly, Brigette Bardot, Sophia Loren... However we're also obsessed with the modern day supermodels...the Hadids, Hailey Baldwin, Joan Smalls and Kendall Jenner - they all do off-duty beauty in that effortless and relaxed way (I think) we all strive to achieve!

What are your beauty essentials?

Our new Rosy Glow Facial Oil is a must for us. Crammed full of superfoods including rosehip oil, rose otto, geranium, vitamins and sea buckthorn oil, it works a treat at plumping and nourishing skin and leaving it glowing with health.

We also love the Jane Iredale brow kit to instantly add shape and structure to our brows and bespoke Bite Beauty lipsticks that we had made in NYC specifically for our skin tone - they add instant glamour to any outfit.

What is the biggest beauty crime a person can commit?

Not wearing sunscreen.

What is your top beauty tip?

We're both obsessed with double cleansing right now, using a small amount of rosehip or sweet almond oil over the face before cleansing. It helps remove bacteria and makes your cleanser, toner and moisturiser work harder.

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