Behind The Brand: SHOW

Date of Birth: 2013

Founder: Tamara Ecclestone

Details: SHOW is a luxurious and effective hair styling and finishing collection that celebrates glamour. Tamara Ecclestone, the brand's founder, created the range with some of the best product development experts in the world; experts from Eve Lom, Giorgio Armani, Elizabeth Arden and Guerlain.

The current SHOW collection is made up of 11 highly effective haircare products that are all free of parabens and sulphates. Each product in the range is scented with a gorgeous fragrance developed by Givaudan, the perfume house behind some of history's most iconic scents, including L'Air Du Temps, Obsession, Angel and Opium.

USP: The SHOW styling range provides superior volumising benefits to the hair. Combining the best of technology with the best of nature, SHOW has created some of the world's greatest volumising, thickening, conditioning and finishing products.

Hero Products: Decadence Hair Fragrance, Lux Volume Mist and Premiere Dry Shampoo

Availability: SHOW is available across the globe. If you reside Stateside, you can find SHOW at Sephora and net-a-porter.com. If you are based in the UK, you can get your fix at Harvey Nichols and House of Fraser.

Website: www.showbeauty.com

Price Points

Styling Products: Up to £40.00 / $63.00

Hairsprays: Up to £30.00 / $47.00

Dry Shampoos: Up to £30.00 / $47.00

Treatments: Up to £50.00 / $78.00