It's been announced that Poppy Delevingne will be the first face of fragrance brand Jo Malone London. The model, designer and fashion ambassador will not just be a pretty face for Jo Malone, Poppy will also be creating content and hosting events for the much-loved British brand.
"I've been wearing Red Roses since I was 22" says Poppy. "The first thing that drew me to my husband James was his scent, and when I asked him what it was he said, Amber & Lavender. My home is overflowing with Jo Malone London candles and I scented my wedding with Orange Blossom, which still gives me butterflies. Jo Malone London is woven into the fabric of my life and I couldn't be happier to be working with a brand I love so much".