Thursday 22 January 2015

Behind The Brand: PHYTO

Date of Birth: 1969

Founder: Patrick Ales

History: PHYTO (meaning plant in Greek) was created when Patrick Ales, one of Paris’ legendary hair stylists, set out to merge his two passions: hair and plants. Ales saw the huge benefits that botanical ingredients provide, so he set out creating haircare products that were packed full of them! In 1969, he released his first PHYTO products: Huile D’Alès, Phyto 7, Phytodéfrisant, and Phytopolléine.

PHYTO founder

Alès presented PHYTO to the public, along with the opening of the Patrick Alès Salon in Paris - which is sill open today. Since then, the brand has grown significantly and is now full of products designed specifically for certain hair types and needs. Today, all PHYTO products are developed in French laboratories, and are each clinically tested to ensure the highest levels of performance, tolerance and safety. It is PHYTO'S performance, expertise and innovation that makes it one of the world's most respected haircare brands.

USP: PHYTO is based on the principle that healthy hair begins at the root. The brand is also built on a heritage of craftsmanship and cutting edge scientific advancements; it boasts the highest concentrations of pure plant extracts in today's beauty market. In fact, every product in the range is 95% natural.

Offerings: PHYTO sell every thing you'll ever need to keep your hair and scalp healthy and happy; from shampoos and hair oils, to masks and hair thinning treatments.

PHYTO Brand History

Hero Products: Phytopolléine Botanical Scalp Treatment, Phytocyane Revitalizing Serum, Phytovolume Actif and Phytodéfrisant Botanical Straightening Balm.

Availability: PHYTO is available across the globe. If you are based in the US, you can find PHYTO in Sephora, Nordstrom and If you reside in the UK, PHYTO can be found at Selfridges, John Lewis and


Price Points

Shampoos: Up to £16.50 / $28.00

Conditioners: Up to £16.50 / $28.00

Treatments: Up to £45.50 / $65.00

Styling Products: Up to £22.50 / $30.00

PHYTO Brand History

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