Friday 28 March 2014

News: Birchbox The Store

Subscription-based beauty service, Birchbox, will be launching its own store in New York City. As Birchbox fans will remember, the brand launched five pop up stores last year, so it's no surprise that the global beauty brand is setting up shop permanently.

There is not much information on the flagship store yet, as developments haven't even started. However it will be located in Soho’s main shopping area in Manhattan and will have a 4,500-square-foot duplex space to stack full of beauty discoveries.

Rumour has it that the store will stock up to 250 different brands and 2,000 beauty products! You will be able to test products in store and, most exciting of all, you'll be able to build your own Birchbox (BYOB). Yes you read that right - the store will have a whole section dedicated to creating customized Birchboxes. Customers will be able to fill boxes with beauty samples of their choice for just $15. And, if the shopping gets a little too much, there will be a separate floor you can visit for educational beauty classes and pampering beauty services.

Although an opening date hasn't been confirmed yet, it is likely that New Yorkers will be blessed with the Birchbox boutique late this May! Looks like a summer trip to The Big Apple is in order...

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