Thursday 30 May 2013

News: AERIN Launch Seashell Color Collection

If you don't already know about AERIN, you need to. AERIN is a relatively new global lifestyle brand created by Aerin Lauder, the granddaughter of cosmetics Queen Estée Lauder. The brand features a beauty range which, due to Aerin Lauder's rich beauty heritage, had high expectations when it launched last year. Luckily AERIN did not disappoint and the brand received praise from journalists and beauty fans alike.

But anyway, back to the news...

AERIN has just launched its latest collection and it could not be prettier. Made up of a Style Palette, Lipstick, Lipgloss, Beach Cream and Illuminating Powder, the Seashell Color Collection is inspired by holidays spent by the beach. As Aerin Lauder puts it: “For me, summer has always been about the beach; it’s where I’m the happiest. Whether taking a morning walk or an afternoon swim, I am endlessly inspired by the sea and the shells along the shore”.

The collection's hero has to be the lipstick in Beach Beige. It is the perfect nude colour which contains the AERIN floral infusion, helping to condition the lips and 'add a breath of cooling calm'.

The collection is available right now from Selfridges and selected John Lewis stores in the UK. If you reside in the US, you can find the new collection at Neiman Marcus and Bloomingdales. I can't wait to get my hands on it, can you??

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