Friday 31 October 2014

Behind The Brand: M·A·C

Date of Birth: 1984

Founding Fathers: Frank Toskan and Frank Angelo

History: M·A·C (Makeup Artist Cosmetics) - the Canadian beauty brand originally created for professionals - was founded by make-up artist Frank Toskan and beauty salon owner Frank Angelo. The Franks opened the first M·A·C store in New York in 1991 and ended up selling controlling interest of the company to Estée Lauder Companies in 1996. When one of the Franks (Angelo) sadly passed away, Estée Lauder purchased the remaining share of the company. The Estée Lauder acquisition helped to launch M·A·C into the globally successful brand it is today.

USP: M·A·C is fun, colourful and edgy and, best of all, it celebrates individuality. In addition to catering for all skin tones, M·A·C continuously launches creative, limited edition collections that are known to sell out in a matter of days, sometimes minutes. These collections see the innovative brand collaborate with everything from TV shows and cartoon characters to fashion designers and celebrities. Known for its innovation, M·A·C is often regarded as one of the main forces behind seasonal beauty trends.

Motto: “All ages. All races. All sexes”

Giving Back: In 1994 M·A·C founded the M·A·C AIDS Fund, a charity developed to support people who are living with HIV/AIDS worldwide. At the centre of the M·A·C AIDS Fund is VIVA GLAM, a lipstick and lipglass line in which every cent from every sale is donated to the cause. To date, VIVA GLAM has raised $250 million.

VIVA Glam history

Offerings: M·A·C sell just about everything to meet your beauty needs - from loose powder pigments and nail polishes, to cleansers and fragrances.

Hero Products: M·A·C Eye Shadow, M·A·C Eye Brows and M·A·C Lipstick.

Availability: M·A·C is available in 1,500 locations across 78 different countries worldwide. Aside from individual stores, M·A·C is sold Stateside in Nordstrom, Macy’s and Bloomingdales and across the pond in House Of Fraser, Debenhams and Selfridges.

Price Points

Foundations: Up to £26.00/$33.00

Single Eye Shadows: Up to £16.50/$21.00

Blushers: Up to £19.00/$25.00

Lipsticks: Up to £20.00/$22.00

Skincare: Up to £29.00/$40.00

MAC makeup history

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