This marks Miss Waterhouse's second biggest beauty signing since she became the face of Burberry's Brit Rhythm fragrance in 2014. 'Suki is known for her chic style and effortless cool,' said a spokesperson for Redken, 'she is striking, multi-talented, and dynamic. She brings a great energy.'
Suki will make her Redken debut in the brand's print and digital campaign for Diamond Oil Glow Dry, a new product set to launch next month. "I love the Diamond Oil Glow Dry" says Suki, "it gives you shine without being too heavy and is really easy to use. You can blow-dry with it or you can put it in wet hair and then just stick your hair out of the car window". Now that's one hell of a hair tip...