Thursday 8 May 2014

News: Givenchy's New Face

It has just been announced that Alicia Keys is the new face of Givenchy perfumes.

This is the award-winning singer's first step into the world of beauty - joining the likes of Justin Timberlake, Liv Tyler, Uma Thurman and Amanda Seyfried, who have fronted Givenchy campaigns throughout recent years.

“Givenchy has long been one of the world’s most iconic luxury fashion houses, and a personal favourite of mine” said Alicia Keys, “To be a part of their prestige and elegance is a thrilling moment. I’m honoured to introduce the world to the newest scent by Givenchy”.

Parfums Givenchy Global President Thierry Maman commented, “Alicia is a remarkable woman whose charismatic personality and magnetic beauty are perfectly in line with what Givenchy has always been: noble, distinctive and unexpected. We very much look forward to working with her on an exciting new perfume project”.

Alicia's first campaign for the luxury French brand is due to launch in September this year. There is no information on the fragrance itself, however, knowing Alicia, I'm sure it will be on fire!

Alicia Keys Givenchy perfumes
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