Petra Strand is the founder of Pixi, the global cosmetics brand with a serious cult following. The makeup veteran created Pixi 15 years ago with an aim "to make women look themselves, only better". I had the pleasure of meeting Petra last month and ended up loving her as much as I love her products. More so because she took time out to dish the dirt on all things business and beauty...
What inspired you to work in the beauty industry? And how did your career journey begin?
I started my career as a model and I was one of those models obsessed with what the makeup artists were doing on shoots. I would want to just delve into the kit and ask so many questions…so I eventually decided to study makeup artistry in LA and my career grew from there.
What is your career highlight?
Launching Pixi at 1,800 Target stores in the USA is hard to beat!
What advice would you give to someone wanting to succeed in the industry?
Don’t take no for an answer and don’t be afraid to do something different if it feels right…always trust your gut instinct. Surround yourself with positive people and be prepared to work harder than anybody else.
Who is the ultimate beauty icon?
A happy and confident woman is the most beautiful thing. Audrey Hepburn embodies personality & beauty.
What are your beauty essentials?
My daytime essentials are the Shu Uemura Eye Lash Curler, Pixi Lash Booster Mascara in BlackBlue, Illuminating Tint and Shea Butter Lip Balm. I also keep a Pixi Glow Mist in my handbag and beside my computer at all times - I mist this all over face, neck and hair throughout the day.
My nighttime essentials include the Pixi Glow Mud Cleanser, Glow Peel Pads and the Hydrating Serum mixed with the Rose Oil Blend.
I also drink lots and lots of water throughout the day!
What is the biggest beauty crime a person can commit?
There is no need to wear the wrong texture or colour foundation anymore! I also think it's a crime not to wear any makeup :).
What is your top beauty tip?
Everyone looks better with a great glow! I love a radiant rosy pink blush teamed with a gold tinted illuminating powder. This combo looks good on everyone and it lifts the face, waking up a dull complexion.