Monday, 29 July 2013

Behind The Brand: NARS

Date of Birth: 1994

Founding Father: François Nars

History: Much like Bobbi Brown, François Nars began his career as a makeup artist. Like Bobbi, he became so dissatisfied with the cosmetics available at the time that he created his own line. The line launched in Barneys New York in 1994 and consisted of just 12 lipsticks. The lipstick collection was a huge success, leading to the creation of the full brand as we know it, NARS.

Shiseido Cosmetics acquired NARS in 2000. However François Nars remains the brand's artistic director, in-house photographer and copywriter.

USP: NARS is a fashion-forward cosmetics brand known for adventurous color, rich textures, cheeky product names and artistry!

Giving Back: As part of the Shiseido group, NARS invest heavily in supporting important environmental issues and women's charities across the world. You can find out more here.

Offerings: NARS stock everything to meet your beauty needs - from highly pigmented eye shadows and illuminators, to skincare and artist tools.

Hero Products: Orgasm Blush, Turkish Delight Lip Gloss and Laguna Bronzing Powder

Availability: NARS is available across the globe. If you reside in the US of A, you can find NARS at Sephora, Nordstrom and Saks Fifth Avenue. If you are UK based, you can get your NARS fix at Selfridges, House of Fraser and Space NK.


Price Points

Foundations: Up to £31.50/$45.00

Single Eye Shadows: Up to £18.00/$24.00

Blushers: Up to £21.50/$29.00

Lipsticks: Up to £18.50/$26.00

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